Does Leadership influence University Social Responsibility and It's Image ?
The role of universities has been manifested from excellent education to national economic growth and social contribution for community development. This study aims to focus on role of transformational leadership in enhancing university social responsibility (USR) and improve university reputation among stakeholders. This is a cross sectional quantitative study to measure the relationship among variables. Transformational leadership (TL), USR and university image significantly impact each other. Moreover, university image partially mediates the association between TL and USR. It has recommended that TL positively affects multiple dimensions of USR, including ethical governance, community engagement, sustainability initiatives and stakeholder accountability. Moreover, university social responsible practices contribute to enhance university image among internal and external stakeholders. This Paper will be a great contribution in the existing literature on the subject.
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