All Papers

Foreign Direct Investment and Sustained Economic Growth: Literature Based Findings and Directions

Research Article

Economic sustainability has always been focused on sustained growth. Economic sustainability refers to practices that foster economic growth without hampering environmental, social, and cultural aspects. Amongst practices, the current study uses foreign direct investment to check its role in attaining sustained economic development. This study is a synthesis of theoretical and empirical research papers to understand and conceptualize foreign direct [...]

By Fazeelat Masood, Akhtiar Ali Volume 18, Issue 1 2024 Keywords: Foreign direct investment; economic sustainability; economic growth; efficiency enhancement; spill-over. Read more

Environmental Awareness During COVID-19: Spur Organizational Performance through Environmental Motivation and Environmental Management System

Research Article

The COVID-19 pandemic profoundly disrupted lives through direct and indirect channels, leaving an indelible global imprint on businesses and their workforces. This study investigates the influence of environmental management system on organizational performance grounded in business and sustainable environmental motivation. Additionally, it delves into the moderating role of environmental awareness during pandemics. Using data from 279 respondents in Pakistan's manufacturing [...]

By Muhammad Amir, Muhammad Siddique, Kamran Ali, Naila Kausar Volume 17, Issue 2 2023 Keywords: Environmental Motivation, Environmental Management System, Environmental Performance, Economic Performance, COVID-19 Read more

Exploring Employee Motivational Factors and Strategies During Pandemic: A Case of Telecom Industry Pakistan

Research Article

The rising trends of employee well-being and talent retention directed organizational attention toward human capital management. Employee motivation has remained a concern for organizations to stay competitive in a dynamic corporate environment. This paper explores employee motivational factors and strategies telecom companies used to encourage their employees' morale and performance during the pandemic (crisis). To provide theoretical support, we used [...]

By Uzma Ali, Laiba Lakho Volume 17, Issue 2 2023 Keywords: Herzberg's two-factor theory, Covid-19, Coping strategies, Stress, Motivation, Read more

Elevating Consumer Purchase Intentions in Pakistan: The Power of Digital Marketing

Research Article

This study examines the moderating effect of brand equity on the relationship between digital marketing and consumer intent to purchase in Pakistan's social media commerce context. The data is collected through an online survey administered using a purposive sample strategy collecting 371 responses. The entire population was hard to triangulate as such statistics are not accurately available in a developing [...]

By Sherbaz Khan, Sahar Qabool, Irfan ul Haque, Huda Javed Volume 17, Issue 2 2023 Keywords: Purchase intention, Digital Marketing Brand Awareness, Customer Satisfaction. Read more

Investigating Tourists' Travel Intentions: A South Asian Perspective from Pakistan

Research Article

The present paper is designed to analyze the effect of the Covid-19 pandemic on the travel intention of tourists. In this study, three factors have been incorporated to have an in-depth analysis regarding tourists' travel intention in the pandemic. The three factors are traveling restrictions, travel constraints, and fear of Covid-19. The collected data was analyzed by using PLS-SEM. The [...]

By Haya Binte Khalid Volume 17, Issue 2 2023 Keywords: Covid19, traveling restrictions, constraints, travel intention, PLS-SEM Read more

A New Dimension for Job Pursuit Intention and Organizational Commitment through Corporate Social Responsibility

Research Article

To signify the importance of sub-dimensions affecting HR balancing parameters, this investigation has utilized the philosophical implications of post-positivism to study an academic premise for assessing the presence of corporate social responsibility and organizational justice along with their impact on employee commitment with switching intentions and suggesting critical implications for this premise accordingly. The role of overall justice in moderating [...]

By Muhammad Masood Mir, Mushtaque Ali Jariko, Nizamuddin Channa, Tania Mushtaque Volume 17, Issue 2 2023 Keywords: Organizational identity, external CSR, internal CSR, job satisfaction, job pursuit intention, organizational commitment Read more

Development of Online Banking Services in Pakistan: Applications of SWOT Analysis

Research Article

The banking sector of Pakistan has been steered up a prominent transformation in its performance and services provided during the period of 2006-2021 parallel to the global shifts in technology. The prevailing wave of internet in the financial industry has driven the banking sector to implement technological advancements to offer its quality services electronically through online banking. So, this study [...]

By Mahpara Naeem, Syed Tehseen Jawaid, Sadaf Mustafa Volume 17, Issue 1 2023 Keywords: SWOT Analysis, Trend Analysis, Online Banking Read more

Whether Students Intend to Use Online Cab Services in the Wake of the Covid-19 Pandemic?

Research Article

In order to control the widespread of deadly virus, government had to impose strict regulations among which the perception of customers regarding use of online cab services was impacted drastically. Travelers behavior about the transportation used for traveling and daily commute were influenced significantly. Therefore, this study explores the determinant that impacts a person intention to use online cab services [...]

By Maiyra Ahmed Volume 17, Issue 1 2023 Keywords: Health Consciousness, Risk Perception, Online Cab Services, Covid-19, Smart PLS Read more

Predicting Entrepreneurial Intentions among Students: Evidence from Pakistan Higher Education Institutions

Research Article

Thousands of students are graduating each year, but the number of jobs in the market is much smaller. The unemployment rate is slowly and gradually increasing in Pakistan. There is a need to change people's minds by promoting the concept of entrepreneurship among them. Hence, the present paper aims to examine different perspectives through which the entrepreneurial intention of an [...]

By Noman Ahsan, Muhammad Ashfaq Volume 17, Issue 1 2023 Keywords: Entrepreneurial Intention, University Support, Higher Education, Family Background, PLS-SEM Read more

Threshold Nonlinear Impact of Control on Corruption and Government Effectiveness on Tourism Development in different Income Level Countries: Evidence from Panel Smooth Transition Regression Models

Research Article

Control on corruption and government effectiveness are considered significant predictors of tourism development. However, despite its importance, a conspicuous gap exists in the literature on how these two indicators support tourism development for the economies in the long run. This research fills this gap by studying the influence of government effectiveness and control on corruption on tourism development for a [...]

By Nida Shah Volume 17, Issue 1 2023 Keywords: Control on Corruption, Government Effectiveness, Tourism Development, different Income Level Countries, PSTR technique Read more

The Impact of Internet Connectivity on Financial Inclusion: Comparative Analysis between Developed and Developing Countries

Research Article

Financial inclusion collectively develops economic growth in which persons can start their businesses or strengthen existing setups by getting loans from banks and any other source of microfinance schemes. The higher value of the financial inclusion index indicates better and easy access to the bank account, online payment systems, saving, lending, and borrowing. The research attempts to provide a comparative [...]

By Rehmat wali shah, Asghar ali, Khurram Iftikhar Volume 17, Issue 1 2023 Keywords: Financial Inclusion, Internet connectivity, Fixed Effect, Random Effect Read more

Interpersonal Process Effectiveness: An Empirical Analysis

Research Article

The purpose of this paper is to establish the role of emotional intelligence in enhancing organizational performance of the employees in the health care sector, while motivation is seen as a moderating factor that strengthens the relationship of the two variables. To understand the concept in the health sector, 200 respondents were selected to provide data on self-administered structured questionnaires. [...]

By Muhammad Ali Saeed, Hina Samdani, Nida Kamal, Muhammad Awais Mehmood Volume 16, Issue 2 2022 Keywords: Interpersonal Process Effectiveness, Interpersonal Emotional Intelligence, Intrapersonal Emotional Intelligence, Motivation, Organizational Performance Read more

Analyzing the Impact of Youth Entrepreneurial Perspective on Sustainable Socio-Economic growth to achieve SDGs in Karachi

Research Article

Youth and entrepreneurship are the two most legit formulations to cater to the ever-changing needs of today's mode of production. Youth always bring innovation, improvisation, and creativity into society. At the same time, businesses foster all the relevant factors for the sustainable development of people and the community to accomplish Sustainable Development Goals (SDGs). New jobs, economic well-being, and equal [...]

By Salman Ahmed Khatani, Khalid M. Iraqi, Shams Hamid Volume 16, Issue 2 2022 Keywords: Youth, Entrepreneurial Perspective, SDGs, Developing Countries, Pakistan. Read more

Modeling Risk and Return Framework using Distress Risk: A Conceptual Framework

Research Article

This research aims to propose extension of existing asset pricing models by including distress risk anomaly to enhance their predictive ability. It explores in detail the shortcomings of existing asset pricing models and deviation between theoretical and empirical evidences. The limitations of Capital Asset Pricing Model (CAPM) lead to the development of various asset pricing models with the inclusion of [...]

By Tazeen Arsalan, Muhammad Shujaat Mubarak, Muhammad Ali Volume 16, Issue 2 2022 Keywords: Asset pricing, distress risk, anomaly. Read more

Sectoral Output and Income Inequality Nexus in G7 Countries: A Panel ARDL Approach

Research Article

The sectoral output and income inequality nexus has attracted the attention of economists in recent years. The present study contributes to the existing literature on the sectoral output and income inequality nexus in G7 economies. To serve this purpose, the study uses panel autoregressive distributed lag (PARDL) methodology. The PARDL methodology suggests the long-run and short-run relationship among all variables [...]

By Muhammad Asghar, Imran Sharif Chaudhry, Raheel Abbas Kalroo, Sharafat Ali Volume 16, Issue 2 2022 Keywords: Sectoral output, Agriculture Output, Service Sector, Income inequality, Panel ARDL, G7. Read more

Omnichannel Apparel Retailing in the Context of Wixom & Todd Model

Research Article

An evolution in the apparel retail industry from physical to online is due to the large number of internet users to such an extent that buying from many channels is a new norm in the apparel industry as many retailers are transitioning from physical to online such as through social media, mobile commerce, smart phones, etcetera. Nevertheless, an integrated and [...]

By Muhammad Hamza Farooqui, Muhammad Asim Volume 16, Issue 2 2022 Keywords: Omnichannel retailing, channel integration, channel usefulness, omnichannel usage. Read more

Identifying the Formative Factors which Shape Individual Intention to Prefer Imported Used or Locally Assembled Cars: A Survey on Pakistan

Research Article

The current study intended to examine the consumer intention while purchasing locally assembled and imported cars. Hence, the study proposed a model which is underpinned with social identity theory. The research model employed consumer ethnocentrism, self-congruity product characteristic, perceived relative price, brand personality and service quality. The current study identify research gap and found to the best knowledge of researchers [...]

By Talha Hussain, Muhammad Zeeshan Zafar, Areeba Toor, Hamayel Ajmal Volume 16, Issue 1 2022 Keywords: Consumer ethnocentrism, self-congruity product characteristic, perceived relative price and service quality, brand personality and intention. Read more

Competitive Conditions and Banking Stability in Pakistan: New Evidence from Market Power and Charter Value

Research Article

In this study, we invoke the theoretical notion of different competitive conditions in lending and deposit market power for the banking industry of Pakistan. We find highly monopolistic conditions in lending market whereby majority of the banks are enjoying high market power. On the other hand, the deposit market is found to be highly competitive. Subsequently, we find the effects [...]

By Abdur Rahman Aleemi, Imam Uddi, Muhammad Kashif Volume 16, Issue 1 2022 Keywords: Competition, Market Power, Charter Value, Bank stability. Read more

Millennials' Service Quality Preferences: Evidence from Large Retail Outlets in South Africa

Research Article

Service quality and customer perception vary across business sectors. The youth plays a vital role in determining the quality of service in large food retail outlets in South Africa in general and most notably in the Cape Metropolis. This study investigated the most critical factors of service quality that are significant in the Millennials perception, used to measure quality in [...]

By Shaheen Adam, Oyebanjo Ogunlela, Robertson Tengeh, Chris Cupido Volume 16, Issue 1 2022 Keywords: Service Quality, Youth Perception, Millennials, Food Retail, Sustainability, Cape Metropolis Read more

Applicant Attraction towards the Organization with the Moderation Effect of Gender: A Perception of Business Students

Research Article

Talent attraction is contemporarily subject to extensive research due to prevalent gaps which hold significance in the field of human resource management. This article describes how students graduating from a business school in Karachi, Pakistan perceive various organizational factors in terms of their impact on the attractiveness of the firm as a place to work. The framework used in the [...]

By Muhammad Masood Mir, Hina Amin, Mohammad Omar, Sahar Khan Volume 16, Issue 1 2022 Keywords: Talent attraction, internal CSR, external CSR, extrinsic compensation. Read more