Reverse Logistics in Pakistans' Pharmaceutical Sector
Research Article
Pakistans' pharmaceutical sector consists of nearly 400 companies but top 100 companies handle 90 percent of the pharmaceutical business. The sector includes 30 multinational companies accounting for 50% of the business. The competition with multi-nationals has played a positive role in managing forward logistics through good supply chain practices. Management of returns is largely accommodated as a regulatory and customer [...]